“In the age of texts and twitter, the postcard is a dying art form. This underrated medium marries an iconic image of place with personal reportage. The postcard ‘voice’ is one of new experiences and disappointed expectations, in a life edit that merges the essential with the inessential. What do we think matters at a single moment in time? It’s a question posed poignantly by some of the work on the filling pages.
So let’s indulge in some A6-size nostalgia. We asked a writer to create a message, and send it on to an illustrator, who created an image. From the image, to the stamp, to the postcard voice, our writers and illustrators explored all the available space. And the postcard brought cards from the most unexpected places.”
Just thought it was really interesting and enlightening of what a postcard is when the foreword of the book so succinctly described it so: what do we think matters at a single moment in time?
To communicate this particular concern at that instant, usually it would be the writers who would source for the postcard with the most appropriate image for that content; or as I believed since it is so for me.
But to have this process reversed in this book, with the illustrator creating the image after the message was written, is intriguing as to how the whole personal reportage of the writer could be distorted or enhanced. Then again, a postcard wouldn’t come about if not for the illustrator’s ideas translated into the image. It seems like the initiation of this image and text relationship is a hen and egg question: who is imposing whose ideas on who? Perhaps this is why the writer wrote ‘And the postcard brought cards from the most unexpected places’.